Why is it important, Are you thinking about clarifying your company’s marketing strategy? That’s good, because with a marketing strategy you can make your company’s marketing produce a better result. Better results are not limited to single channels or campaigns, but results improve on the entire marketing front. And by […]
In order for your content to be noticed by searchers in Google, the page must also be technically sound. You can check the basics from, for example,. From there, you can get at least the information according to the picture for any page using only the URL. If it seems that the […]
You should first focus on purchase intent words , because they turn into money faster. When you have caught most of them, you can move on to searches related to the search for information, e.g. “starting to play” or a longer-tail search term: “how to learn to play by yourself”. Customers who […]
So that SEO, or marketing in general, should not be done groping in the dark, you must have a clear picture of what the company’s customers are like. In addition, it is important for you to know which keywords they use to come to the website and which keywords are used […]
Search engine optimization, or SEO,is one of the most cost-effective ways to reach the public and is therefore one of the most important means of the reach phase. The value of SEO compared to, for example, advertising is based on the fact that a single investment yields continuous organic results, while […]
In the Reach phase, Outdoor advertising we can also reach an audience that is not yet aware that the product or service you offer is the perfect answer to their needs. How many do they affect? Someone who saw the ad (impression) might head over to look at the products […]
In the MRACE® model, it represents the second coming “odd” in the Measure-, Reach-, Act-, Convert-, Engage- litany. In the advertising funnel, it belongs to the early stage ‘Top of funnel’, where the aim is to reach the public. Reaching the public is on every company’s to-do list, but there are as […]
Reporting and presenting the results to the management of our online store client that sells consumer products became much easier with the implementation of the MRACE® Dashboard. Before, key figures, budgets and campaign results had to be painstakingly compiled from numerous reports, but now they can be found effortlessly in one place. […]
Marketing cannot meet the growth goals and strategy of the business. Marketing, sales, communication and the management of the organization all do different things. Cooperation across team boundaries is not sufficient to make it possible to break down as I have noted the goals of the big picture into steps […]
When tactical clear marketing strategy marketing (MRACE®) is implemente with a marketing strategy according to the Market-Value-Growth model (MVG) that is strategic and suitable for your competitive situation , you will consolidate your position among your desired target group also in the long term, when marketing will truly become both a […]
At Suomi Digimarkkintinn, How do you get we plan and implement our customers’ marketing with the help of a two-phase marketing model, our MVG-MRACE® model . By implementing the model, you ensure that your marketing produces immediate, measurable results that are easy to report, and you develop your brand’s appeal. […]
How do you, as a marketing decision-maker, survive the digital channel jungle; are you there at home like Tarzan in his den, but does getting and justifying an additional budget, for example, feel awkward when you can’t find a suitable way to verify the results achieved by different digital channels? I […]
