In the GROWTH phase, the creation of the choices made into concrete plans begins. The purpose of the plans is to make marketing feed itself over time. It means that marketing has produced so much value for the target group that it…
Which goals can be used to best focus the marketing
The goals set for marketing are the basis of strategy work. They create a direction for marketing and the strategic goals to be pursued with marketing. They also focus resources on the right channels and measures. A marketer who sets goals reports 376%…
Surveying technological possibilities
The importance of buyer personas is to emphasize that you should plan your company’s marketing specifically for your customers. The purpose of marketing is not to tell what you want to sell and how uniquely good your product is. The purpose of…
A completely ignorant person does not know
For such a person, the marketing angle is the most challenging to plan. But if I say that you could significantly improve the quality of your night’s sleep with one change, there’s a 1/4 chance that I’m right. Problem-aware A…
Defining target groups and creating buyer personas
Which target groups should you win over to your side and how should it be done? What do you need to tell your customers to make them want to buy? How do you get more leads? Buyer personas are the single most…
Understanding of the current situation of the market
In the MARKET phase, you should increase your understanding of the current situation of your company’s marketing and your company’s market. After this, a vision of the change taking place in the market must be create. Here we answer the…
Creating a marketing strategy using the MVG model
With the help of the MVG model (Market-Value-Growth), you can create a marketing strategy for your company that is suitable for the competitive situation and at management team level. The model is particularly suitable for companies that want to secure their…
The marketing response of domestic companies to the entry
You may also have noticed that many foreign entrants come to our Finnish market with a clear and distinctive angle. They have a strategy and they will not remain odorless or tasteless. A good example is Oatly. Often of foreign…
Why is it worth doing a marketing strategy
Of course, the marketing strategy guidelines and the implementation of the guidelines have a huge impact on your brand: who we target and with which messages, how we stand out from the competition and in which channels we appear. However,…
The marketing strategy basis for digital sales
The purchasing basis for digital sales processes of you, me and all of us have become much digitalized. They will be digitize more in the future as well. Even more important is what digitization has done to our purchasing processes:…
A marketing strategy you take your company
Strategy is like a compass. Let’s choose a direction and stick to it. Of course, you must be ready to make changes if the operating environment changes significantly, and the marketing strategy is no longer suitable for the current market. But individual campaigns…
What is a marketing strategy?
The marketing strategy answers the following question. How should the company do marketing now and in the future so that it can generate new customers and succeed in the best possible way from now on with the resources it chooses?…