What my competitors are doing, and above all, what my company can do to stand out: Can I offer a different and superior customer experience, Can I do advertising that stands out from others, is my product better than the competitors in some respect? And when it is, will I remember to tell you about it? In which channels are my competitors visible – and above all – where are they not ?
Customer behavior and its changes
How do I react to the fact that the customer’s purchasing cycle slows down, purchasing power decreases or purchasing behavior moves to electronic platforms – or away from them? Are my customers looking for information from different channels than before, and how do my products appear in them?
How do I create value?
- The competitive advantage I create for my defined buyer personas : the challenge or goal state of my “dream” customer, to solve or achieve which I offer added value that my competitors cannot provide.
- My value proposition: what my customer pays me for, and how do I communicate this value proposition in such a way that it speaks to the buyer personas I have chosen. It is important to remember that a value proposition expressed Cambodia Phone Number List in the same channel and in the same way often does not resonate with all buyer personas, i.e. different buyer personas may require very different channel choices and the communication of the value proposition in order to reach them optimally.
- Karrikoiden: the same wind suit can be sold on Facebook’s feed to a pensioner and on TikTok to Kallio’s hipster, but not with the same advertising angle.
- Goals: what is the future state of my business that I am aiming for with my measures: increase in turnover in euros, i.e. more purchase conversions, increase in brand searches and organic traffic, i.e. brand recognition online, job applications received, i.e. improvement Phone Number IT in employer image, and how much these actions should cost, so that e.g. customer acquisition is profitable . Different platforms and channels have significantly different costs and expected values for different goals – you can more easily reach top experts to strengthen your organization on LinkedIn, but it’s not worth launching a new chocolate bar there. Unless, of course, you are ready to take risks and stand out from other advertisers – the test is a crazy test.
