In the GROWTH phase, the creation of the choices made into concrete plans begins. The purpose of the plans is to make marketing feed itself over time. It means that marketing has produced so much value for the target group that it has developed a brand image and positioned the company in the mind of the target group. In this case, your company is already in their mind when they need your company’s services.
Here we answer the questions:
- What content do we need to help the customer solve their problem?
- What current contents should we improve on our site?
- How do we create a unified purchase path on our site that supports digital purchase processes?
- In which channels do we reach our customers most cost-effectively?
- What KPIs do we have to track our goals?
- What all should we measure to know the effectiveness of marketing?
- What numbers do we report to other management so they understand the value marketing brings to the business?
Creating a content plan and channel strategy
– What kind of content does your site need so that the customer can move forward in the purchase process and convince himself that your company is the best partner for him?
Your customers need content so that they can proceed independently in their purchase process and evaluate the suitability of your company as their partner. The content Venezuela Phone Number List plan is always based on buyer personas and keyword research. In this case, the plan supports the buying process of your customers, makes buying easier and increases the discoverability of your site in search engines. Tips for a purchase path-like content plan can be found here .
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In marketing strategy, the task of the content plan is to translate the strategy work done into measures visible on the site. The content plan is therefore very much the fuel of the channel strategy.
The task of each piece of content is to help the customer make a purchase decision, but at the same time, their idea is to communicate your company’s expertise, operating methods, competitive advantages and value proposition in a way that matches your brand. Individual good contents do nothing if they do not have one and the same goal.
Act – provide information and guide towards the next stage of the purchase path
In the Act phase, the potential buyer is in the information search phase. The most important task of the content is to provide the customer with information about, for example, solving a certain problem without actively trying to sell him anything. For example, the blog post you are reading now will help you make better marketing strategies.
Convert – convert a potential buyer into a lead or customer
At this stage of the purchase path, the customer is already very close to a purchase decision. The contents of the Convert phase should be thought Phone Number IT of so that their task is to convince the customer to buy from you. Good contents for the Convert phase include, for example, product and service pages, reference stories, and pages where you tell about your way of doing things, such as this one .
Engage – engage the customer and make him a recommender of your company
In the engage phase, the content aims to engage a customer who has already bought once and teach him to use your company’s product, service or solution even better. In the engage phase, current customers are also encouraged to recommend your services in various ways.
