Neuromarketing and Storytelling the power of mirror neurons

The neighbor, that’s what he called her, took out her beach chair and dragged it, since she could barely walk with it on her back, to the sidewalk in front of her, right at the door of her house (hers, you know what I mean). ). He left her there for about half an hour until, finally, he returned with her puppy in one hand and her recipe magazine in the other. Thus, looking through the magazine, she spent one of the few afternoons in which there was a breeze in that little town in Murcia. That’s it. What did you think of the story? Did you like it? What have you felt? Have you noticed that inexplicable and irresistible impulse to click to share the next sentence?

Empathy: a product of mirror neurons?

In chapter 3 he reveals the existence of neurons , called mirror neurons, whose activity is triggered when we see (or read) other people doing or feeling certain things . The truth is that not anything, but I won’t tell you now because the post is a mess. Hehehehe. Finally, to give an example.  The book explains how an increase in brain activity was recorded in the craving and psychomotor areas when, even while being completely still, some laboratory monkeys observed their category email list caregiver while he ate a refreshing ice cream. . And you know what? That exactly the same thing happens with humans. We have a certain type of neurons that are responsible for.  Making a mental reproduction of activities, actions or emotions that we see (or read).  Other people do or feel. This automatic and often unconscious response has long been exploited by Marketing professionals.

Storytelling and success stories

The truth is that I have made the introduction to the book so brief and just by telling you the . Minimum it is not going to be that one of the copyright people comes and gives me the runaround. That the thing is already sooty that you don’t see. In fact , they fined my Phone Number IT neighbor because while she was reading the.  Magazine I was also able to read it from my balcony and, of course, it is like disseminating . Copyrighted content. Anyway. But what you have to understand is that there is scientific evidence that we have the ability to make . Mental reproductions and experience. the same sensations  .Tat we see or read others feel . What is the best way to.  Reproduce emotions and situations? Through stories.

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