The effects of recent years’ events and various crises, inflation and the development of artificial intelligence are naturally also reflected in digital marketing. In this blog, I look at the era of the new normal from the perspective of Google Ads, because Google Ads is one of the most popular and cost-effective advertising platforms.
How should Google Ads advertising be done in this era of new normal and constant changes? We gathered the most important tips of the moment to take into account changes in the money market and artificial intelligence, especially in Google Ads advertising, and we tell you how the MRACE® model can be of help in this.
What things will also affect Google Ads advertising in the coming months?
Changes in consumer behavior have a significant impact on the market economy and thus also on advertising. When inflation accelerates, consumer behavior and purchasing habits may change. This may require changes in pricing, offers and marketing strategy. Reacting to changes in the market is important for your company to remain competitive. The Bank of Finland predicts that inflation will remain high for at least this year.
Another important theme to consider is the use of artificial intelligence in advertising. It can help your company optimize advertising UAE Phone Number List campaigns, target ads, personalize messages and predict consumer behavior. Google Ads will enable, among other things, automatic bidding strategies based on artificial intelligence, campaigns based on chat conversations, and creating unique product images on the Google Ads platform.
Artificial intelligence
Artificial intelligence programs are increasing rapidly, and recently, for example, text-generating Chat GPT has been on display . Above, I talked about trends that affect marketing as if from the outside. When you want to influence the effectiveness of your marketing more, the model offers a holistic view of marketing.
The template helps ensure that your Phone Number IT company’s advertising covers all stages, starting with reaching the right customers and ending with customer engagement. The model creates the basis for planning and implementing digital marketing. Using this model helps you adapt to changes and achieve better results in advertising when market trends and consumer behavior change rapidly.
