It’s crucial. , or do you join in and fight for a sliver of attention? How do you ensure your campaign rises above your dismal Do you simply avoid it and direct your attention elsewhere attempt at Yorkshire pudding? think creatively Moments of truth allow brands to step back from their daily push for key messaging and goal-based content campaigns, allowing them to get creative and employ techniques that may not fit into their traditional tactical toolbox. For example, Christmas presents a unique opportunity for brands to connect with consumers on a more personal level, projecting a persona that is personal, heart-warming and relatable, which in turn can Build greater trust and connection.
Consider cultural appropriateness Christmas
But brilliance doesn’t have to cost a lot, as we recently learned from , whose ridiculously simple yet effective. QR code ad went viral during the 2022 Super Bowl. Animation, like the example of can be an effective creative Professional Person and industry Email List strategy. As a purely visual medium, it also brings huge “stickiness”. Our brains are able. To retain visual information far faster than traditional text, giving Leave a lasting impact on your audience. Our brains have moving images, and when viewers consume information through video, they retain 95%. Of the information, in sharp contrast to only 10% when reading . A simple but effective example can be seen in Primark’s Halloween campaign in collaboration with 90 Seconds, which used 2D animation to wish their customers a Happy Halloween in a short but quirky and cute feature.
Short sweet and certainly weird. Play Forward
Chinese New Year – now more than ever, tolerance is needed. If your brand is a global one, then care needs to be taken to Latvia Phone Number List ensure that you mark relevant holidays globally – holidays that are celebrated in the markets where you have a presence. And in today’s multicultural world, there may be many. Avoid common pitfalls like using the word “summer” in the wrong hemisphere, or using the word “fall” when spreading outside of North America. If creating a “one-size-fits-all” holiday promotion for global use, think carefully about the scenarios you depict. For example, if it’s Christmas, half the group might be in a winter wonderland.
