End-to-end analytics is the best method for analyzing advertising investments, it allows you to reduce the cost of a lead and increases the effectiveness of advertising campaigns. Some entrepreneurs think so. Others do not understand why this is necessary and prefer to work manually, avoid using web analytics or even believe that their advertising strategies do not need analysis. Who is right? Let’s analyze the misconceptions and myths that entrepreneurs are guided by, and believe that they do not need end-to-end analytics!
End-to-end analytics is for companies with big budgets
Yes, indeed, if a business spends hundreds of thousands of rubles a month, then end-to-end analytics can lead to very significant budget savings. But isn’t a company with a small budget interested in saving on advertising costs that it could redistribute to developing profitable channels?
Experience shows that end-to-end analytics demonstrates noticeable results even with an advertising budget of 20 thousand per month.
How can you grow if not by increasing the efficiency of your advertising investments? The personal account in the end-to-end analytics service allows you to see the full picture.
Large companies, as a rule, necessarily use end-to-end analytics. And individual entrepreneurs and companies with small turnover who do the same, grow faster and overtake competitors, while spending less money on advertising.
Why do anything other than web analytics?
Web analytics is monitoring the activity of website users. It is really good for analyzing traffic, viewing depth, and website conversion. And a service like Webvisor even allows you to see a screen recording of each user.
But web analytics still cannot provide detailed data, for example, on which sources bring back dissatisfied customers and which ones bring repeat sales.
Often, web analytics without additional settings does not take into account requests from chats, calls from advertising outside the site and context: maps, target, SEO, billboards, Telegram and leaflets. So the entrepreneur sees only requests from the site.
In fact, web analytics reflects only superficial information about user behavior on the site. Cancellation of an order or return of goods – all this can happen outside the site, which means that web analytics shows one data, and the reality is completely different. It is good if the marketer understands this. But if he does not pay attention, he can make incorrect decisions and waste the budget.
End-to-end analytics evaluates marketing by more than 60 metrics , in one window it is possible to track the effectiveness of advertising down to the keyword in the context of each application to the company. Web analytics is not capable of this.
Screenshot of Calltracking.ru reports
Screenshot of Calltracking.ru reports
By default, data is presented for each lead separately, namely:
The type and status of the request.
To the client.
Conversion source.
To the city.
Appeal page.
Tags (if calls are tagged).
Details of the request (call recording and operator comment).
Screenshot of Calltracking.ru reports on requests with details
Screenshot of Calltracking.ru reports on requests with details
It’s expensive, it’s better to invest in advertising
The cost of end-to-end analytics is 3-6 thousand rubles per month. It shows profitable and unprofitable advertising channels, helps to redistribute the budget. Real savings of up to 40%, in some cases even more.
So, even if your budget is less than 1,000 rubles per day, end-to-end analytics can pay off and allow you to come out on top. Combating budget overruns and developing profitable channels is the main priority of a marketer. The desire to save money is justified if the work can be done manually, spending a little time on it, and even then not always.
Manually collating marketing reports from CRM, advertising accounts and web analytics takes about 5-8 hours a week. End-to-end analytics does this automatically and displays reports online in real time.
But it’s not even that it will take several days to create Excel tables. End-to-end analytics is the automation of many processes. It is simply unrealistic to do them manually, but convenient and understandable reports that can also be output in Microsoft Power BI .
Summary report Calltracking.ru
Summary report Calltracking.ru
Please note that the dashboards immediately display the website pages from which the conversions occurred. The Calltracking.ru service initially focuses on detailing each request and they can be segmented depending on the source of the request: application, call, chat, email.
Further, in the reports you can combine data by common characteristics, view expenses for each source, ROMI, cost of leads, sales and other parameters.
Philippines phone number data breaks down the Philippines phone number form structure, and usage share. This information is reserved for marketing, customer service, and unsolicited assembly. Philippines phone number data is important for customer service. While data privacy laws protect the use of personal data. With its recent launch, increased 5G coverage and measures against spam and fraud, the Philippines is advancing its philippines phone number data telecommunications infrastructure, providing better services to individuals and businesses.
Therefore, it is worth saving where it is justified. And the possibility of detailed analysis of the advertising campaign is clearly not the case.
End-to-end analytics solves all problems
Many, but not all. The goal of end-to-end telegram library analytics is to point out problems. The business itself decides how to fix them. Moreover, there is no “Fix” button in the personal account, you will have to decide for yourself what and how to do.
There are no tools that fix all problems without direct involvement:
Found ineffective keywords – create a semantic core, choose selling phrases, use Yandex.Wordstat, tips, other tools
Competitors are clicking on ads – use antifraud.
Complaints are received via the phone number list feedback form, angry comments with complaints about employees appear – connect call tracking, listen to calls, send recommendations to the HR manager.
End-to-end analytics won’t pay off
The service costs up to 6 thousand rubles per month on average . Even if you lose this money, it is unlikely to have a significant impact on the company’s operations. Otherwise, you should seriously think about it!
