If you’re looking for a powerful way to keep in touch. What is Drip Email Marketing? Strategy, Tips & Examples for 2024 with your customers and nurture leads, drip email marketing is your answer.
You can send automated emails triggered by customers’ actions, such as signing up for an account or purchasing a product or service. These emails provide Estonia Phone Numbers useful content and help build customer relationships over time.
This article looks more closely at email drip campaigns, including why it works and how you can do it.
What is drip email marketing?
Drip email marketing or a drip campaign refers to a sequence of sent to individuals who have taken a specific action on your website. You can choose the quantity and frequency of the emails sent.
Typically used by B2B companies, drip campaigns are a great way of building stronger relationships with leads while ensuring you get the right information in front of prospective customers at the right time.
Why use drip email campaigns?
An email drip campaign can be incredibly effective for businesses in driving loyalty, and sales.
They work because not every B2B prospect is ready to buy from you when they first meet your brand.
For example, a buyer may come across your Algeria Phone Number List company and express interest but won’t have a budget until the following year. As a marketer, your job is to keep them engaged until then.
With marketing, you can use that time to provide value to your prospect with informative marketing content. You can start a relationship, have a two-way conversation and build trust.
You can also create email campaigns that closely match your prospect and the position they’re currently in. When you segment your leads this way, you speak directly to your them.
Drip email marketing is cost-effective, scalable and measurable. You can use to track how each recipient interacts with your emails. With the right software, once you’ve crafted your messaging, your campaign works away in the background, delivering who are excited to buy.
And it works. Research by found that B2B companies that run campaigns generate 50% more sales-qualified leads at a 33% lower lead cost.
How do you start a drip mail campaign?
When starting your , there are a few things to consider:
1. Your target audience
Who are you going to send your emails to?
You don’t want to blast your entire B2B database with the same campaign, as it won’t be relevant to all your prospects.
Instead, narrow your focus down to a target audience that you can reach with a super-relevant message. Marketers utilising segmented campaigns report a substantial in revenue.
So start by looking at your create a segmented prospecting list for your marketing campaign that matches it.
2. Drip email KPIs
Think about the for your drip campaign.
What do you want your prospects to do when they go through your email sequence?
For instance, do you want them to call your sales team for a demo?
When you have a goal, you will know if your campaign has been successful in reaching it.
