The importance of buyer personas is to emphasize that you should plan your company’s marketing specifically for your customers. The purpose of marketing is not to tell what you want to sell and how uniquely good your product is. The purpose of marketing is to tell how you can help the customer better than anyone else and what change you enable in his life.
How can you use marketing technologies to create better sales
The company or organization you work for or belong to stays running with the help of technologies and software. That is why it is especially important that the company has up-to-date, mutually integrated technologies suitable for its operations for marketing, sales and customer service, as well as for measuring these. Using technologies always creates some kind of competitive advantage and not using them is always a slowdown. That is why it is worth investing in technologies.
Combining sales and marketing is the most common theme that we solve with the help of technologies. Often the situation is that the Taiwan Phone Number List dialogue has been weak, in which case sales’ confidence in the leads generated by marketing has gone. Such a situation arises, for example, if sales assumes that it will only receive completely ready-to-buy and request-for-quote level leads from marketing.
When the dialogue is made to work, you can begin to segment leads much better. In such a situation, sales always know who they should call next.
In the picture below, we have outlined the situation that sales and marketing should aim for with the help of marketing technologies. Marketing automation plays a particularly big role , and you can read about its use here .
Instead of sales contacting every lead generated by marketing, it now only contacts A-level or B-level leads. That is, those whose profile best matches the buyer persona. In this case, the conversations held by sales are more relevant to them and the company, and in addition, the company constantly learns more about its buyer persona when sales reports the conversations to marketing.
Choices about what you are going to pursue with marketing
In the VALUE phase, you have to make choices about what kind of goals you set for marketing and what means you will use to pursue them. In the Value phase, the framework Phone Number IT is also defined, with which you can create a value for your target group with marketing that your competitors are unable to achieve.
Here we answer the questions:
- What do we aim for with marketing? What are our goals?
- What competitive advantages do we have?
- How do we stand out from the competition?
- What is the most important reason why the customer should buy from us?
- How do we position our brand in the right way in the mind of the target group?
