Measure phase of the MRACE® model in SEO as well

Why make Measure phase an SEO strategy specifically according to the MRACE® model? Also, the most important metrics in search engine optimization are the same style as in other digital marketing channels, which are based on our MRACE® model .

It is often imagined that Search Engine Optimization is only a Reach phase, the goal of which is to appear with as many search terms as possible and with the highest possible rankings in Google’s organic search. This is not true.

Of course, this gives the best starting Argentina Phone Number List point if the Reach phase is in order and the organic visibility is good, but visitors also need to be activated (Act phase) and converted (Convert phase). It is easy to focus only on one level of awareness or purchase stage, but it may not bring Euros very efficiently.

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When implementing an SEO strategy, it is good to consider the REACH phase as the metrics

  • Average organic ranking
  • Organic impressions
  • Organic sessions
  • Organic visitors

The ACT phase measures for example

  • Activation percentage
  • Average duration of activation
  • Views/User

As an additional note, when looking at the metrics of the ACT phase, it is good to filter only organic sessions from the data, because this way you can evaluate how the search terms correspond to the landing page and thus correspond to the search intent.

Suitable for the CONVERT stage

  • Conversion rate
  • Transactions
  • Contacts
  • Downloads

When CRO measures have also been taken into Phone Number IT account in the SEO strategy, the total traffic can be taken into account in the CONVERT phase metrics, because organic traffic basically behaves in these metrics in the same way as the traffic coming through other channels.

When does the situation require an MVG strategy?

If your position in the market is still unclear, instead of just an SEO strategy, the MVG strategy , or Market-Value-Growth strategy, is more suitable for you, which allows you to get a more comprehensive marketing strategy suitable for your competitive situation. The need for an MVG strategy often arises if search engine optimization does not yield the desired results.

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