Phone Number List

Plan your marketing correctly in the off-season

Is your business strongly seasonal? In this case, you must have noticed that sales vary a lot between months, and that is quite natural. Instead, many people think that digital marketing expenses could be minimized or even eliminated completely during these quiet months, which would result in savings. It’s not quite that simple, because in many cases keeping marketing “on” through seasonal changes is profitable.

Marketing and advertising

This is certainly partly due to the fact that, for example, brand visibility can be difficult to measure and relate to the benefit obtained from the euros invested in it. However, it’s not quite that simple.

The most important thing is planning and understanding that it takes time to make marketing results, but it’s even easier to forget about your company if, for example, you remove all digital marketing expenses from quiet months.

Phone Number List

I have often been told this:

“I guess there is not much to lose if you stop advertising completely or almost, for example, during the summer months or during the off-season. If we think about just a few months. And then we would continue again.”

Well, the truth is that it does lose, and even through many channels. I’ll tell you more about it in a moment, but let’s get back to the basics.

It is difficult to take the lead from the back

In order for your marketing to stand out and find its target group among numerous advertising messages, it is important that your company Denmark Phone Number List has defined  clear competitive advantages and buyer personas . However, the fact that there is so much advertising available inevitably leads to the fact that it is easy for the consumer to forget your company – yes, even the consumer who is your sworn fan.

If you want to pause your marketing and start it again after a break of a few months, in the worst case, for example, your brand building will have to start all over again. For this, you should also invest in a marketing strategy and stick to it.

If you don’t advertise, your competitors will. How do you get back into the awareness of your customers if they haven’t heard of your products and services, and the advertising space has gone to competitors?

For example, in social media marketing, if you haven’t done the previous advertising before the hottest season, then most likely all your competitors will also advertise with a high volume during that period.

This leads to the cost per 1000 impressions, or CPM, going up so nicely that you don’t even get to show that many people advertising and you need a bigger budget – savings, round zero.

On the other hand

if you have been wise from afar and collected visitors to your site when others have not understood how to do it, you are already one step ahead. You can easily catch a warm Phone Number IT audience during the season, when you will probably grab more leads and you can target your marketing with a smaller budget much better.

It is therefore important to think about how you target marketing. In the so-called off-season, it’s worth investing in advertising that gives you long-term benefits. Then you don’t even hunt for the hardest conversions, and this is good to understand.

Leave a Reply

Your email address will not be published. Required fields are marked *