How does outsourcing affect budgeting?

By outsourcing marketing, you buy experts in the field to help you. The advantage is the fixed price of the work, which means that it is easier for you to calculate the price of the whole year’s work costs. When the structure of fixed costs is clear, scaling the money needed for media is much easier.

An outsourced marketing partner often sees the big picture of the marketing field and can bring their expert knowledge to the benefit of your company. An outsourced partner can, for example, tell you what the current trends are on the B2B side or whether a consumer customer is buying at the moment.

By looking at the big picture

It is easier to verify what is currently working and what could be tried in your company. A Google expert can tell you which of Google’s channels Turkey Phone Number List you should place ads on: YouTube, Search, Display or perhaps for programmatic buying. The expert can also tell you what kind of amounts similar experiments have been done by others. That way, nothing is left to guesswork.

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By outsourcing, you also free up time for your own work, which you can use, for example, in product development. When the cooperation has lasted longer, the marketing partner brings enormous help to budgeting. For example, we at Suomen Digimarkkintinn typically start in early autumn to discuss the budget for the coming year with customers based on the results obtained. We will give you new starting proposals and, if necessary, also justifications that you can use to pass the budget proposal within the company.

An outsourced marketing partner works transparently towards your company’s goals. With the help of a marketing partner, you will also tackle the gap that comes from the introduction of tools, because professionals in the field already use the best tools.

By outsourcing

  • You get access to experts in the field. They do this Phone Number IT every day and have the most up-to-date information on both tools and marketing trends.
  • You know exactly the fixed costs, i.e. how much the part of the work costs.
  • It is easier to react to the seasons. The expert has time to look at the data and analyze what works and what doesn’t.
  • An expert will help you with budgeting based on data. If necessary, he also justifies the needs that you can take forward in the company.

Read also: How do you report digital marketing results to management?

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