Video culture points of Google advertising was revolutionized when, in order to see a video, the viewer did not have to click the start button, but a stream of short videos filled the screen. The algorithm constantly found personalized, interesting material and hooked an increasingly mature audience. Importing ads into this stream was only a matter of time. Google has many touch surfaces for users, from all search engine searches performed while logged in to Gmail and map services. No matter how special a person’s niche taste in video content is, Google has other information available for targeting than just the user’s video preferences.
Shorts ads are mobile-friendly
vertical video or image ads of a maximum length of 60 seconds, which appear between Shorts videos or in the Shorts feed. Shorts will be three years old in September 2023, Short ads have been around since September 2022, and the format’s advertising capabilities are still in development. Google’s chief business officer Philipp Schindler has comment that building an excellent user and content production experience is the most important thing, commercialization will follow over time.
This post discusses the latest features of YouTube advertising, of which the opening of advertising spots in the Shorts feed in September 2022 has Chile Phone Number List attracted the most interest. Advertisers making vertical videos less than a minute long have access to the trendy Shorts platform, which ranks Google’s benchmarks alongside Instagram Reels and TikTok. Early adopters can enjoy the lack of advertising competition – at least for a while! You can also advertise on YouTube without actual videos by using still images or just sound.
Advertisers making vertical videos less than a minute long have access to the trendy Shorts platform, which ranks Google’s benchmarks alongside Instagram Reels and TikTok.
Shorts ads combine a search term giant and a popular format – the numbers speak for themselves
The number of YouTube’s three million users in Finland was more than double TikTok’s Finnish audience of 1.2 million in 2022. In January 2023, YouTube ads reached 85.3 percent of the total internet users in Finland. Data published in Google’s advertising Phone Number IT planning tools show that the potential reach of advertisements on YouTube has decreased by 2.3% in Finland from the beginning of 2022 compared to the beginning of 2023. Due to their age structure, YouTube users are still the most powerful group of video consumers.
Most of YouTube’s advertising screens are still placed at the beginning and between videos longer than a minute. Our SDM experience is that when you add both a horizontal video and a short vertical video to a YouTube campaign, Google prefers the short vertical video more often on its screens.
