Hundrs of thousands of users place orders on Ozon, Wildberries, Aliexpress and Yandex.Market every day. For suppliers, such popularity is not only a plus, but also a minus – since it goes hand in hand with high competition. And the more sellers you have to fight for customers, the higher the promotion costs. Therefore, sometimes it makes sense to look for an alternative – slightly less well-known marketplaces.
SberMegaMarket
Sber’s platform, which ranks 21st inData Insight rating. The monthly flow of unique visitors is 22,000,0000, the daily number of orders is 100,000, the geography of work is more than 1,000 Russian cities. The most active buyers live in Moscow and the Moscow region, St. Petersburg and the Leningrad region, Voronezh, Volgograd, Yekaterinburg, Krasnodar, Nizhny Novgorod, Rostov-on-Don, Ufa, Chelyabinsk, Samara, Omsk, Krasnoyarsk.
Who and what can sell: legal entities and individual entrepreneurs can sell almost anything – from clothes, shoes and accessories to food products. Moreover, it is allow to sell even meat, fish, seafood, cheese, eggs and other goods that require a special temperature regime for storage and delivery.
Terms of cooperation:
Four work schemes: “Showcase + Fulfilment”, “Showcase + Delivery”, “Order and pick up”, “Delivery by the seller”. Each of the options has certain restrictions, and the fee for the marketplace services is different.
Commission for reem orders from 2%, for process payments – from 1.5% of the cost of the goods. Plus there are costs for delivery, storage, assembly and packaging, transportation to the point of receipt of shipments – everything depends on the chosen cooperation scheme.
Flexible payment schule – you can set it up as you like.
Lots of promotion tools. And also a loyalty program with cashback and points from SberSpasibo – and it works at the expense of the marketplace, not the seller.
Kazan Express
One of the fastest growing marketplaces in Russia – the growth dynamics for 2021 was 1,160%. It is us by 3,000,000 buyers who place 100,000 orders per day. The main feature of the platform is free delivery in 1 day to any city, with the exception of Siberia and the Far East, where the order takes longer. The best sales are in Kazan, Chelyabinsk and Ufa.
Kazan Express
Who can sell what: companies, individual entrepreneurs and self-employ individuals can sell almost everything that is permitt by Russian law. Please note that, as on other platforms, self-employ individuals are only allow to sell goods of their own production on Kazan Express.
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There are restrictions on the size of the products: the weight must be up to 15 kg, the size of the package by the sum of three sides – up to 190 cm, and the longest side – up to 120 cm.
Terms of cooperation:
Free storage and delivery of goods, advertising, service and support. Plus there is no payment system commission. But the platform’s commission itself is from 3 to 50% depending on the sale amount.
Help with branding, preparing products for sale and working on the marketplace. For example, specialists will create a bright store brand from c level contact list library scratch, take product photos and give recommendations on increasing profits. However, some services are paid.
Flexible payment schule – you can withdraw money every day, but from 1,000 rubles.
There are marketing opportunities, but so far there phone number list are few of them – the “Timer” tool, creation of promo codes and participation in marketplace promotions are available. Paid promotion is also provid.
Leroy Merlin
You might be surpris, but Leroy Merlin is a marketplace. And according to dataData Insight rating, it ranks 16th among the largest Russian online stores. Every day, customers from all over the country place more than 5,000 orders here.
Leroy Merlin
Who and what can sell: legal entities and individual entrepreneurs can sell goods for construction and repair, gardening, and interior decoration.
The platform selects partners very carefully – if the supplier cannot somehow confirm the quality of the product, then the chances of cooperation tend to zero. And the company can be understood – after all, the products of third-party sellers do not stand out in the general catalog, which is why most users get the impression that all this is Leroy Merlin’s assortment.
Terms of cooperation:
Ne your own warehouse in Moscow, St. Petersburg, Samara, Ivanovo, Nizhny Novgorod or Novosibirsk. And also the ability to integrate balances and prices via API, employees and space for packaging goods according to Leroy Merlin standards.
There is no publicly available information about the commission and withdrawal periods for sales. The marketplace offers individual conditions to each supplier.
Robo.Market
Russian marketplace from the creators of Robokassa, traffic is about 60,000 users per day. Works all over Russia, but the bulk of buyers are from Moscow and St. Petersburg.
Robo.Market
Who and what can sell: only organizations, individual entrepreneurs and self-employ people who use Robokassa. You can sell goods permitt by Russian legislation, as well as information products – webinars, courses, trainings, conferences and events.
Terms of cooperation:
Robo.Market is a completely free product, a commission is charg only for using the RoboKassa service.
Storage and delivery of goods is the seller’s responsibility; the marketplace does not provide these services. Which is quite logical, given the lack of commission.
AllTools
A leader in its field and one of the most popular platforms, according toData Insight rating. Every day, 600,000 visitors visit the site, who buy about 100,000 products. The geography of presence is over 200 cities in Russia.
AllTools
Who and what can sell: companies and individual entrepreneurs sell only DIY products relat to construction, repairs, and summer cottages. The marketplace is currently looking for suppliers of plumbing, electrical equipment, fasteners, building materials, garage equipment, as well as goods for recreation, gardening, and cleaning, but is also ready to consider other products.
Terms of cooperation:
The platform offers only one option – storing goods in its own warehouse and delivery, there are no other cooperation schemes. But all this is free for the seller.
The size of the commission is not publicly indicat, which means it is agre upon on an individual basis.
Opportunity to participate in marketing activities on the site.
Berito
A platform that specializes in selling clothes, shoes, accessories for children and adults. Its audience is more than 300,000 buyers from 2,000 cities in Russia.
Berito
Who and what can sell: individuals and legal entities, sole proprietors, self-employ individuals can only sell what the marketplace specializes in. These are clothes, accessories and shoes for children and adults, household goods, souvenirs, children’s toys and furniture.
Manufacturers can create their brand store on Berito with a banner, unique text and easy navigation with a filter system.
Terms of cooperation:
Commission only on the fact – 12% of each order. If the transaction does not take place, the platform takes compensation from the seller – up to 120 rubles.
Delivery by Russian Post, EMS, Boxberry, PickPoint, DPD, SDEK, PEK and other transport companies. Berito acts only as an online showcase, this marketplace does not have fulfillment.
The seller accepts payment from buyers.
Assistance in setting up a personal account, as well as joint marketing and increasing awareness – for example, there are internal mailings and various promotions.
Flowwow
The platform operates in 950 cities around the world. There are currently about 7,500 sellers register here, and as for buyers, they have plac more than 1,000,000 orders in 2020 and 2021.
Flowwow
Who and what can sell: companies, individual entrepreneurs and self-employ individuals various goods – confectionery, food, flowers and houseplants, everything for the holiday, decor, toys, handmade candles.
Soon you will be able to sell dishes, pet supplies, paintings, jewelry, accessories, bottl water, gift certificates, cosmetics and perfumes. If your products are not on this list, contact the marketplace representatives, they will consider adding a new category.
