The annual marketing calendar is not ready all at once, but at best it is a part of everyday marketing and planning. You should also dare to boldly make changes to the annual clock.
Places for change can be, for example, clear signs that certain measures are not working. At that time, it may be wise to eliminate similar measures in the coming months, and direct the resources used for them to more effective measures.
Changes in the competitive field or customer behavior can happen quickly, and you must be able to react to these changes with sufficient speed. The annual calendar should be an agile tool that you can make changes to when necessary, and thus get continuous benefit from it even in changing situations. The annual clock helps to outline the changes required in marketing measures, and thus makes operations more efficient even in the midst of change.
Sometimes the world offers surprising opportunities
or your team can get a great current campaign idea. Don’t let the clock of the year limit you from welcoming ad hoc events, but boldly make Bahamas Phone Number List changes to it. However, individual ad hoc actions do not undermine the strategic background of the annual watch in the bigger picture.
Here are some quick tips for putting together an annual clock:
- With the annual marketing clock, you can visualize how you implement your marketing strategy.
- Make your yearbook easy to understand.
- Make your annual clock easily customizable.
- Keep the annual watch as part of your daily routine.
Measure success
When the annual clock is ready and in use, the work does not end there. Sometimes Phone Number IT it’s time to look in the rearview mirror and think about how the Prioritized measures have worked over the years. What kind of results have been achieved with marketing measures?
One big advantage of digital marketing is its measurability. With the help of data, we are able to verify how the set goals were achieve, and which measures particularly helped in achieving the goals. What observations can be made of the measures taken? What things were successful, and what we can take into the future.
