Responsible never done marketing is both actions and words. But responsibility statements in marketing require correct, responsible actions from the company. Today, it is no longer enough to say that you are responsible, but it requires a more detailed explanation of how responsibility manifests itself.
Marketing can be done responsibly
Even though you can’t be perfect or be ready when it comes to responsibility, you shouldn’t despair. The most important thing is to be aware of what responsibility means in your own business, what is the plan to promote it, and to be honest with responsibility claims. The responsibility journey of all of us is still at a stage.
You can get started with using responsibility perspectives for different buyer personas when you download our buyer persona guide! With the help Philippines Phone Number Listof buyer personas , you do marketing that adapts to the buying process of your most important customers and supports their decision-making.
Book tips for those interested in responsibility
While writing this blog, I have become familiar Phone Number IT with many different materials related to responsibility and marketing. If you are more interested in responsibility, I recommend the following books for the handset, the library’s reservation queue or your own bookshelf:
- Green guide (Antti Isokangas, Jani Niipola and Riku Vassinen)
- Sustainable marketing (Petteri Lillberg and Riku Mattila)
- Corporate responsibility 2.0 (Terhi Koipijärvi and Sari Kuvaja)
- Change the world on social media (Inna-Pirjetta Lahti and Tuomo Meretniemi)
- Digital marketing (Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto and Joel Mero) – Comprehensive tools for overall marketing and buyer persona work
