Yandex.Metrica– one of the two most popular web analytics systems in Russia. Its main advantages:It has the widest functionalityIt has a convenient and clear interfaceIt can also be integrat with call tracking services, end-to-end analytics, and many other systems.Metrica is install on large sites, landings, Zen channels. And in this article we will tell you how to install and use this system on your site.
Registration in Yandex.Metrica
To log into your Yandex.Metrica account, you ne to have a Yandex account. It’s easy to create:Visit Yandex’s website ya.ru
In the upper right corner, click on the ” Login ” button and in the window that opens, either click on the ”
If you have select the ” Create ID ” button, all that remains is to fill in your details and click the ” Register
After that, go to the metrika.yandex.ru service website and click the ” Add counter ” button. In the window that opens, fill in the fields:
Counter name – any arbitrary name by which you can determine which resource this counter belongs to. For example, ” Main site ” or ” Company name “.
Website address – specify the main domain of the website. If the website opens via other domains, they should be specifi in the “ Additional addresses ” field. If you ne to collect data on subdomains, check the “ Including subdomains ” box. Thus, one Yandex.Metrica counter will count transitions via all specifi addresses.
Creating a Yandex.Metrica counter
Recommendation: to protect statistics from taking into account data from a site where someone install your counter by mistake, check the box next to ” Accept data only from specifi addresses “. Then Metrica is guarante to take into account data only from your resource.
Next, select the time zone in which the company operates, move the cursor ” Webvisor, scroll map, form analytics ” to the On position , accept the terms and click the ” Create counter ” button. That’s it, the counter is ready to be install on the site.
Note: the enabl function “Webvisor, scroll map, form analytics” allows you to analyze user behavior on the site and view in reports how visitors scroll the site, where they click, how they fill out the form, etc. This tool helps in analyzing the usability of the site, and therefore contributes to increasing conversion.
Installing a counter on a website
How to track the effectiveness of targeted advertising. Integration of Calltracking.ru and VKontaktet After clicking the ” Create counter ” button, you will be taken to a page with ways to add a counter to the site.Before adding, you can enable the ” E-Commerce ” option and the ” Content Analytics ” report. The first is suitable for online stores, as it allows you to track the interaction of visitors with products. The second is relevant for content resources – it allows you to better evaluate user interaction with site articles.
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Installation via HTML code
When choosing this method, you ne to copy the counter code (locat below on the same page) and place it within the <head> </head> or <body> </body> tags as close to the top of the page as possible. Most modern CMS and website builders have phone number list separate fields for inserting analytics counter codes.
Installation via CMS and website builder plugins
Yandex provides ready-made Metrica integrations phone number library for various website management systems.Options for CMS plugins for installing Yandex.Metrica counters
Options for CMS plugins for installing Yandex.Metrica counters
In most cases, it is enough to specify the counter number in such a plugin. It can be found either on the
If there is no plugin for your CMS and there is no separate field for adding codes to <head> </head> or <body> </body> in the admin panel, the counter code must be insert into the field of an arbitrary html block, placing it as close to the beginning of the page as possible.
Installation via tag management system
If you have Google Tag Manager install on your site, simply add the counter code to it (available on the instructions page), not forgetting to add the “ All pages ” trigger in GTM.
Adding a Yandex.Metrica counter via Google Tag Manager
Adding a Yandex.Metrica counter via Google Tag Manager
Checking the operation of the counter
Once Metrica is install, find it in the list of counters, go to settings (gear on the right side of the counter line), enter the website address in the verification field and click ” Check “.
How to set up Yandex Metrica
In this same settings section, you can adjust the parameters set when creating the counter, connect the site to Webmaster, and also set additional site goals.
Let us remind you that at the counter creation stage we enabl the “ Automatic goals ” function, which tracks the following parameters:
Visitor charts
Traffic Source Chart
Diagram by device types from which the site was visit
Audience Age Chart
Graphs with visiting parameters
Graphs with top search phrases and landing pages
You can customize the appearance of the main page by adding and removing report widgets.
