2022 is associat with a content boom, every company on the Russian market wants to capture the user’s attention and pull the blanket How to track the effectiveness of targeted advertising. Integration of Calltracking.ru and VKontakte over itself. The growth in volume was mainly provid by Telegram and VKontakte, according to Brand Analytics
VK’s monthly audience is 46.9 million people, which indicates that the platform is developing and the potential for further growth is preserv due to the fulfillment of the expectations of the platforms from bloggers, users and businesses.
It is prict that VKontakte advertising will become even more attractive for business and without proper target analysis, it will be difficult for companies to maintain an acceptable cost per lead and track applications that come from social networks.
Integration of Calltracking and VKontakte
Now Calltracking.ru has integration with VKontakte! Track all requests to the company: calls, applications, emails, etc. in 1 window.
Integration of call tracking with VKontakte Advertising allows you to:
Receive data on expense and income metrics
Evaluate the s of each campaign in End-to-End Analytics
keywords from target ads
Identify effective advertising formats and track the cost of applications
Integration with Calltracking.ru gives businesses not only data on 63+ metrics in a single report, but also insight into:
What advertising is not effective. This applies to both target advertising and other sources. Reports in your personal account show unprofitable traffic channels bas on target traffic.
At what stage is the deal. In the personal account there are conversation records, the history of correspondence between the manager and the client, to control the work of the sales department. So you can analyze at what stage the client leaves and what caus it.
Maps and Webvisor
In Yandex.Metrica, the ” Maps ” and ” Webvisor ” reports allow you to evaluate user behavior on the site. Webvisor, for example, allows you to view a record of each individual user’s visit. Here you can see how the user scroll the page, which sections they stopp at, which pages they went to, and so on.
Recording a user’s visit from a mobile phone in Yandex.Metrica Webvisor
Recording a user’s visit from a mobile phone in Yandex.Metrica Webvisor
In the ” Maps ” report you can see:
Link map and see which links and sections are click on most by users. The warmer the color of the link, the more often it is click. In the screenshot provid, the most frequently visit menu link is the ”
The click map shows which parts
of the site users click on most often. Sometimes some elements look clickable, but in fact they are not. Users click on them, but nothing happens, which causes negativity. This report allows you to identify and fix such places.A scroll map shows how users scroll through a page and what percentage scrolls to the end.Form analytics lets you see how users fill out forms and what could be improv.
Turkey phone number data focuses on the formation, use and regulatory directives of Turkey phone number numbers. This information turkey phone number data is for telecommunication, marketing, customer authority and invitation purposes. Turkey phone number data is important for telecommunications, marketing and customer service activities. Phone numbers are carefully managed to balance consumer protection. Contributes to a secure telecommunications environment for customers.
Conclusion
Yandex.Metrica is one of the most accurate whatsapp number library website analytics services. It is constantly being improv and refin, increasing accuracy and ease of use. Yandex itself is interest in having Site Metrica install on as many web resources as possible, since in this way they collect a huge array of data ne to improve current and create new company services.
As stat above, Metrica is a convenient service phone number list for analytics, but only for website analytics. Therefore, in order to receive more accurate data on the effectiveness of advertising, it is necessary to track requests to the company from all advertising sources . The call tracking service helps with this –Call tracking. In addition to the data on the number of calls, you will also receive other statistics:
How long did they last
What time were they produc;
You will be able to listen to them yourself and evaluate the manager’s work.
The big advantage of this method is that all processes are automat, and you receive data on calls and conversions, and you can also integrate Yandex.Metrica.
To learn how to do this, watch the video
Report on exit pages in Yandex.Metrica
Report on exit pages in Yandex.Metrica
Technologies . This report in Metrica shows from which devices, browsers and operating systems users visit the site, down to the display resolution and the presence of an ad blocker. These metrics allow you to determine how well your site is display on different devices and for which devices and browsers it should be optimiz first.
Monitoring . Allows you to track the load on the site to avoid problems with its operation.
E-commerce . Report on sales, income, average check and other parameters necessary for online stores.
All the present report options can be combin with each other, for example, to see from which devices men ag 45+ most often visit.
Sources .
Graph of visits by referral sources in Yandex.Metrica
Graph of visits by referral sources in Yandex.Metrica
Audience . Collects information on gender, age, geography, user interests and their behavior on the site. This report helps you understand whether you are attracting the right target audience and how well your site meets their nes.
Audience Age Report in Yandex.Metrica
Contents . Here you can see which pages users us to get to the site, from which they left the resource, and which pages are view most often.
