With generational change on the horizon, this year has seen many new faces take on ambassador roles for brands in the fashion, luxury and beauty industries.
In our recent analysis
” Luxury Brand Ambassadors: The New Faces of 2021 ” we already talked about the Media Impact Value™ generated by influential figures, chosen by brands in the fine jewelry and luxury sector as their main advocates. What emerged is that, as brands create content across different advertising BTC Users Number Data channels, they are moving away from traditional celebrities in favor of fresh, multifaceted and digitally savvy faces .
To give you a broader overview of the phenomenon, we have reported below some examples of young ambassadors who, during 2021, were able to drive the Media Impact Value™ of famous international brands, from sportswear to beauty. Let’s find out more in our latest article!
Index
Dua Lipa x Puma
Since the beginning of this year, the famous pop star has started her collaboration with the sports brand Puma, becoming the protagonist of numerous campaigns, capsules and special projects dedicated to women empowerment.
The Dua Lipa x Puma project that has recorded the most. MIV® success in 2021 in just a few weeks is the recent launch of the capsule collection. Flutur Capsule Collection – made in collaboration with the singer Algeria Phone Number List and including. Four pieces inspired by the ’90s. The capsule features a new logo that symbolizes. The partnership, and brings together. Dua’s name and the PUMA formstrip that transforms into an iridescent butterfly.
Alice Pagani x Armani Beauty
Alice Pagani, the seductive actress who stars in Baby, is among the top 3 Armani Beauty ambassadors of 2021. In an interview with L’Officiel , the actress said she felt flattered to be a brand. Ambassador for Armani, who bet on her when she wasn’t particularly famous yet, especially for the brand’s connection with cinema.
Overall, during 2021, Alice Pagani generated a Media Impact Value™ of $2.97M for Armani, with a total of 13 placements.
