The transformation from videos of many minutes to a vertical format of a few seconds is not a simple change for YouTube. The algorithm has traditionally rewarded content producers for tens of minutes of videos, and the horizontal landscape format has suited Smart TVs and desktop screens well. Content producers and advertisers should keep different formats and touchpoints on their plate.
Vertical videos often get more views than
Earlier this year, YouTube launched an ad revenue sharing program for Shorts content creators to encourage them to create short videos. Even in Finland, there is less Colombia Phone Number List material for shorts than material lasting more than a minute. Insofar as YouTube can ever reach saturation, Shorts videos have a long way to go.
Google Ads does not allow the visibility
For a long time, advertisers have been optimizing ads towards the Shorts feed by setting only smartphones as the target devices of the campaign or by using the so-called Shorts URL.
So far, the placement of advertising videos, i.e. the possible display in the Shorts feed, cannot be found out from Google Ads any best than from YouTube Phone Number IT Studio’s reports. In YouTube Studio, the following metrics are report for organic Shorts videos: impressions in feed, views, cumulative watch time in hours, average duration of views, impressions, and impression click-through rate.
