A completely ignorant person does not know

For such a person, the marketing angle is the most challenging to plan. But if I say that you could significantly improve the quality of your night’s sleep with one change, there’s a 1/4 chance that I’m right.


A problem-aware person knows that he sleeps badly. He notices that his neck hurts in the mornings, his mouth is sometimes dry and he doesn’t feel rested when he wakes up. However, he does not know what causes this or what the solution would be. He can only guess that a bad sleep is caused by either stress, too little exercise, a bad blanket, an old bed, traffic noise or a bad pillow. For such a person, the angle of marketing is talking about problems. “Does your neck hurt in the morning?”, “Do you feel that you sleep badly?”. This way you get his interest and you can teach him what methods can be use to fix problems.

 Conscious of the end result

People who are aware of the end result know that the problem with bad sleep lies in a bad pillow. However, she doesn’t know what kind Sri Lanka Phone Number List of pillow suits her. Such a person should be told about the end result. “7 tips for choosing the right pillow”, “See if a high or low pillow suits you”.

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Product aware

A product-conscious person knows that he wants to buy a certain kind of pillow, but he doesn’t yet know who he would buy it from. So, for example, he has been able to define that “I need a high pillow”, but he doesn’t know if a fiber-filled one would be better than another option. Soft or hard? Only for such a person is the angle of marketing product-oriented. And that too should be done with an educational angle. Why should he buy a certain type of high pillow and not a competing alternative? What benefits does he get by buying from you?

Fully aware

Fully aware that he wants to buy a specific pillow from your company for a specific reason, but he just hasn’t made the purchase yet for one reason or another. He may not feel a compelling need to buy yet, but he knows that when I buy, I buy exactly that. In this situation, the task of marketing is to keep the company in the customer’s mind and to use even small means to speed up the purchase: for example, tell about the product’s limitations, give a small discount or emphasize the benefits of the product more strongly.

The competition for product-aware and fully informed customers is the toughest of all. You can think that product-aware and fully aware people create Phone Number IT an existing market, from which your company can grab shares with good marketing. Other levels are much less competitive. Therefore, in these colder audiences, there are great opportunities to increase the size of the entire market, giving your company an advantage.

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